20+ years experience in Digital Sales, Marketing and Management. Strength in and teams for growth in dynamic environments. Scope from several countries. Versed member of international teams. Proven track-record of maximising top- and bottom-line results. Responsible for multi million Euro P&L and up to 100 employees. Well connected, pragmatic, ambitious.
Improve Digital 2012 – today
Managing Director, enabling Premium Publishers and Mediaowners in esp. Germany, Austria and Switzerland to benefit from programmatic advertising and optimize yield by automating Sales for Video, Mobile, In-App, and Display with Europe’s leading media monetisation platform. Member of the executive management team of Improve Digital reporting to the CEO.
Performance.cc 2011 – today
Digital Sales, Marketing, Management and M&A Consulting
TradeDoubler 2006 – 2012
- Market Unit Leader: Responsible for Germany, Austria, Switzerland, Belgium, Netherlands, Luxemburg
- Country Manager: Profit and loss responsibility in Germany for all business areas such as Affiliate, Campaign- and Search-Marketing, Technology and Consulting
- Head of Consultancy and Client Services: Responsible for Affiliate Marketing in Germany
HEIMATOR trade&entertainment 2003 – 2006
- Independent Business Owner: Running a sales and event agency with main focus on strategy, sales and development to launch business in new markets
- Establishing Brands Fashion as one of the leading textile specialists in the fields of work ware, athletic gear and promotional items.
PAYBACK 2000 – 2003
- Sales and management of PAYBACK online partners
- Online advertising for PAYBACK Visa Card
- Invention and launch of the B2C online shopping platform
- Partnerships with financial institutes
- Management and Marketing of WebHosting Services
- Development and launch of a B2B internet portal
Deutsche Bank 1992 – 1998
- Partnerships with AOL, CompuServe and T-online
- Online strategy and Marketing